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– It’s a huge leap to establish white snus pouches on 70 different markets, particularly in countries where this kind of nicotine product isn’t common. Even so, they’ve had a huge impact, which really speaks to the trust our clients put in our products overall.
– When we started, Tobacco companies only considered what people liked at the time – not what everybody might like. We explored that and found our success in that approach.
– We have about half a dozen established white products and far more in the pipeline. There’s no shortage of ideas, and we’re always looking to innovate, to bring the next best thing. This means that we have to adjust our routines to better suit a rapidly changing society. For that reason, we’ve recently invested in a huge upgrade of our production facility in Enköping, enabling us to faster and more efficiently keep up with demand.
– Having long standing partners means we are in a position to be a part in shaping their businesses as well. This ties into our fundamental pursuit of the highest quality, of perfection – not only with raw ingredients, but also in our supply and logistic chains, internal routines, product development, amongst many others. Every single aspect of our products must be fantastic. Otherwise they’ll never see the market.
22 September 2021
GN TOBACCO – IN PURSUIT OF EXCELLENCY
For many businesses, the pandemic exposed critical weaknesses in everything from logistics and supply chains to production standards. The demand for smarter, greener and more efficient practices quickly became evident, and what proved a challenge for some, was an opportunity for others. For global GN Tobacco, it simply meant another step in their pursuit of producing quality products.
With a presence in over 70 countries, GN Tobacco is a company that leads by example. The business and production are marked by a constant aim to excel and find strategies to create a greener, cleaner and more efficient way to achieve the highest possible quality for their clients.
– This strategy hasn’t changed during the pandemic. Rather, it’s been bolstered. Considering the high demand for our products, we’re in a phase of rapid expansion, and if we are to grow sustainably, we have to be smart in every aspect of our business, says GN Tobacco COO, Maxfield McKinnon.
– This strategy hasn’t changed during the pandemic. Rather, it’s been bolstered. Considering the high demand for our products, we’re in a phase of rapid expansion, and if we are to grow sustainably, we have to be smart in every aspect of our business, says GN Tobacco COO, Maxfield McKinnon.
Is becoming increasingly popular
The company’s targeted investments in All White products is part of that strategy. All White products are becoming increasingly popular in the Nordics, particularly in GN Tobacco’s home market of Sweden. Introducing these products to the entirety of their global market, however, was a bold – and potentially risky – move.
– It’s a huge leap to establish white snus pouches on 70 different markets, particularly in countries where this kind of nicotine product isn’t common. Even so, they’ve had a huge impact, which really speaks to the trust our clients put in our products overall.
Something everybody might like
So what prompted GN Tobacco to expand in this direction? According to Maxfield, it all has to do with being in tune with what the customers want, and present options that go above and beyond that.
– When we started, Tobacco companies only considered what people liked at the time – not what everybody might like. We explored that and found our success in that approach.
Many upcoming products
He explains that part of the progress of white products is due to them providing an alternative between traditional Snus products and a more modern way to enjoy smokeless nicotine. There’s something for everyone, which means they appeal to a broader market. Increased business, however, also means a demand on more efficient production practices.
– We have about half a dozen established white products and far more in the pipeline. There’s no shortage of ideas, and we’re always looking to innovate, to bring the next best thing. This means that we have to adjust our routines to better suit a rapidly changing society. For that reason, we’ve recently invested in a huge upgrade of our production facility in Enköping, enabling us to faster and more efficiently keep up with demand.
Every single aspect must be perfect
This in turn requires excellent relationships with partners, whether it involves maintenance, consulting, or machines and raw materials, and this has been a top priority since GN Tobacco’s earliest days.
– Having long standing partners means we are in a position to be a part in shaping their businesses as well. This ties into our fundamental pursuit of the highest quality, of perfection – not only with raw ingredients, but also in our supply and logistic chains, internal routines, product development, amongst many others. Every single aspect of our products must be fantastic. Otherwise they’ll never see the market.
